TM Info-Media Sdn. Bhd. (TMIM), a wholly-owned subsidiary of Telekom Malaysia Berhad (TM) today signed two agreements with its partners, ePage International Pte. Ltd and Simfoni Maya Sdn. Bhd. (Simfoni Maya) that will allow its customers to benefit from enhanced solutions.
Speaking at the signing ceremony, Nasaruddin Mohd. Zaini, Chief Executive Officer of TMIM, said: “TMIM has taken yet another important step in bringing advertisers and consumers closer. With the introduction of e-Yellow Pages and Yellow Pages TV (YPTV), advertisers can look forward to more exposure and exciting opportunities while consumers have added convenience and choices.”
In line with the current digital lifestyle, the need for a digital version of yellow pages directory is relevant as customers may want to look up for any desired retailers contact numbers anytime, anywhere without the hassle of flipping through a thick book.
In view of this, TMIM has developed e-Yellow Pages, the digital version of its existing Yellow Pages directory. This digitization of Yellow Pages is made possible with TMIM’s collaboration with ePage International Pte. Ltd.
With e-Yellow Pages as a new source of high-quality directory information, customers can now view the directory at their convenience, anytime, anywhere by downloading it into their PC or laptop. They can also enjoy more interactivity as customers can obtain more information about any particular product or services by clicking on the advertiser’s advertisement in the e-Yellow Pages, which will then link customers directly to the advertiser’s official website.
In addition, viewing is made easier with e-Yellow Pages. The digital directory is completely scalable, making it easy to fit any screen size and yet maintaining the full page of the directory. Customers would be able to view the directory without needing to scroll downward or sideways.
As compared to the printed Yellow Pages which is printed once a year, e-Yellow Pages is updated on a monthly basis. This will greatly benefit the advertisers as they can have their advertisements available to the masses much faster and reap the benefits of potential sales quickly.
e-Yellow Pages can be downloaded at www.yellowpages.com.my for free and once it has been saved into customers’ PC or laptop, they can view it anytime.
With the collaboration with Simfoni Maya as the technology enabler, TMIM is introducing YPTV, yet another new product. This new product provides advertisement space on plasma TV placed at 106 TMpoint outlets nationwide. Through this electronic channel, customers are able to acquire useful information on local retailers featured in colourful and attractive manner, 8 hours, 22 days every month while making their transactions at TMpoints. In addition, YPTV is also available in KTM trains for the viewing pleasure of the commuters.
Advertisers will greatly benefit from the wide reach of potential customers everyday as a myriad of customers from all walks of life walk into TMpoint outlets and KTM trains.
To encourage the loyal existing advertisers of the printed version of Yellow Pages to move to this electronic channel, a special package is offered to them while new advertisers can enjoy a competitive advertising rate.
Commenting on the collaborations, Datuk Bazlan Osman, Chairman of TMIM who is also the Group Chief Financial Officer of TM, said: “I would like to commend TMIM on this initiative in providing more avenues for advertisers in marketing their products while at the same benefiting customers at large. Advertisers particularly should take opportunity of these new solutions to market their products and services.”
The agreements were signed by Nasaruddin on behalf of TMIM while ePage International Pte. Ltd. was represented by Christopher Sweeting, Chairman, ePage International Pte Ltd while Simfoni Maya was represented by Razenan Hanafi, Chairman of Simfoni Maya respectively. Datuk Bazlan Osman witnessed the signing.
From Telekom Malaysia Berhad
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